Bernice's Resume

As Marketing Manager, I lead strategic marketing initiatives to drive clinic growth, generate qualified leads, and enhance brand presence across digital platforms. My role spans content, advertising, email marketing, e-commerce, and web strategy.

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• Built and managed lead generation funnels and email automations to attract and nurture prospective clients.

• Oversaw daily website backend operations, implemented on-page SEO improvements, and optimized site structure to support search visibility and user experience.

• Managed the clinic’s Google My Business profile, ensuring accurate information, regular updates, and improved local search performance.

• Planned, curated, and scheduled social media content to align with campaign goals and boost brand engagement.

• Created and managed paid campaigns across Google Ads and Meta Ads, leading to steady increases in site traffic and appointment conversions.

• Designed branded digital assets for social media, email newsletters, and promotional materials to maintain a cohesive and professional visual identity.

• Managed the clinic’s e-commerce platform, optimizing product listings and user flow to improve supplement sales and checkout experience.

• Led improvements in email marketing strategy, resulting in a 17% increase in open rates over 4 months, through better segmentation and A/B testing.

• Executed targeted lead generation strategies across multiple channels, contributing to a 12% increase in new patient bookings within 6 months.