Digital Marketer
Meet the Specialist
Hi, I’m Bernice, a results-driven digital marketing specialist.
This portfolio showcases some of my favourite projects across content strategy, lead generation, and audience growth.
Explore how I’ve helped brands connect, engage, and grow through data-informed marketing.
Take a look around. I’d love for you to see what I’ve been working on.
Featured Projects
YouTube Channel Growth & Brand Voice Strategy — TNC Africa
I led the transformation of TNC Africa’s YouTube content strategy, focusing on engagement, SEO, and consistent messaging.
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Reimagined video description boxes with a defined, relatable brand persona
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Aligned titles and tags with search trends to boost visibility
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Collaborated with content teams to create a unified channel voice
Results:
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55% increase in likes and comments in just 3 months
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Subscriber count grew to 74.7K+
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Sparked deeper community engagement and improved retention
GIF Engine Optimization – Giphy Channel Launch for TNC Africa
Developed and launched a branded Giphy channel from the ground up, using strategic tagging and content design to boost visibility.
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Uploaded branded GIFs aligned with campaign themes
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Implemented a targeted GEO (GIF Engine Optimization) approach
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Used Giphy analytics to guide performance and discovery
Results:
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Averaged 3 million daily views within 18 months
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Expanded brand reach across Instagram, WhatsApp, and TikTok
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Strengthened brand identity through sharable, searchable visuals
Email Marketing & Funnel Optimization – Connor Wellness Clinic
Focused on improving email performance and integrating emails into lead funnels to nurture potential clients effectively.
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Created segmented email campaigns and automated sequences
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Designed branded templates with strong calls-to-action
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A/B tested subject lines and send times for higher engagement
Results:
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Increased open rates by 17% over 4 months
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Enhanced engagement and lead conversion within nurture sequences
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Integrated email with the clinic’s broader sales funnel
