Marketing Specialist
Meet the Specialist
Hi, I’m Bernice, a results-driven marketing specialist.
This page showcases some of my favourite projects across content strategy, lead generation, and audience growth.
Explore how I’ve helped brands connect, engage, and grow through data-informed marketing.
Take a look around. I’d love for you to see what I’ve been working on.
Featured Projects
YouTube Channel Growth & Brand Voice Strategy — TNC Africa
I led the transformation of TNC Africa’s YouTube content strategy, focusing on engagement, SEO, and consistent messaging.
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Reimagined video description boxes with a defined, relatable brand persona
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Aligned titles and tags with search trends to boost visibility
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Collaborated with content teams to create a unified channel voice
Results:
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55% increase in likes and comments in just 3 months
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Subscriber count grew to 74.7K+
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Sparked deeper community engagement and improved retention
GIF Engine Optimization – Giphy Channel Launch for TNC Africa
Developed and launched a branded Giphy channel from the ground up, using strategic tagging and content design to boost visibility.
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Uploaded branded GIFs aligned with campaign themes
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Implemented a targeted GEO (GIF Engine Optimization) approach
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Used Giphy analytics to guide performance and discovery
Results:
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Averaged 3 million daily views within 18 months
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Expanded brand reach across Instagram, WhatsApp, and TikTok
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Strengthened brand identity through sharable, searchable visuals
Email Marketing & Funnel Optimization – Connor Wellness Clinic
Focused on improving email performance and integrating emails into lead funnels to nurture potential clients effectively.
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Created segmented email campaigns and automated sequences
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Designed branded templates with strong calls-to-action
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A/B tested subject lines and send times for higher engagement
Results:
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Increased open rates by 17% over 4 months
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Enhanced engagement and lead conversion within nurture sequences
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Integrated email with the clinic’s broader sales funnel
